at Marriott in Boise, Idaho, United States
Job Number 22115864
Job Category Sales & Marketing
Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States
Located Remotely? Y
Position Type Management
The Sr. Director, Marketing Optimization is a key leader on the Global Brand & Marketing extended leadership team, serving as the strategic and analytical lead on key marketing initiatives. She/he will be a thought leader and strategic partner interacting with internal and external constituencies to build effective marketing strategies by bringing data to bear on business challenges. He/she will leverage sophisticated methods to analyze customer, digital and marketing data to draw out insights to improve cross-channel marketing programs and drive better business outcomes (i.e., improve short-term revenue and long-term brand building ROI). This role also collaborates closely with Customer Experience (CX) on the development of business intelligence tools, including dashboards and automated reports that facilitate business decision-making
EDUCATION AND EXPERIENCE PREFERRED
+ 4-year degree from an accredited university in Mathematics, Computer Science, Engineering, Physics, or Economics required
+ MBA preferred
+ Five or more years of experience in the analysis of Marketing Programs required
+ Experience in media preferred
+ Demonstrated experience with customer segmentation/valuation, digital measurement and performance marketing is preferred
+ Experience answering complex business questions using structured problem solving and rigorous data analysis
+ Strong data analysis skills and experience required, including gathering data with SQL, manipulating data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources
+ Knowledge of data modeling and statistical analysis techniques
+ Data visualization experience with tools like Tableau or Power BI a plus
+ Understanding of marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)
+ Demonstrated ability to develop new strategies and lead through a matrixed organization to deliver measurable business impact
+ Demonstrated ability to communicate complex quantitative analyses in a clear, precise, and actionable manner to both technical and non-technical audiences
+ Proven ability to lead and work with cross-functional teams in support of specific business priorities
+ Consulting background is a plus
CORE WORK ACTIVITIES
Lead marketing optimization efforts and drive strategic marketing initiatives
+ Serve as strategic and analytical lead on key marketing initiatives, partnering with CX and bringing data to bear on identified business challenges
+ Leverage sophisticated methods to analyze customer, digital and marketing data to draw out insights to improve cross-channel marketing programs and drive better business outcomes (i.e., improve short-term revenue and long-term brand building ROI)
+ Collaborate closely with CX on the development of business intelligence tools, including dashboards and automated reports that facilitate business decision-making
+ Serve as a thought-partner to channel leads (paid media, email/push, etc.) on marketing experiment/pilot design
Build data-driven marketing strategies and deliver executive communication
+ Derive insights from data that can be translated into actionable strategies
+ Build data-supported business cases/narratives in collaboration with VP, Marketing Strategy, Brand Leaders and other stakeholders
+ Present analyses, research, and insights in key forums across the business
+ Influence decision-making by bringing data, analyses and insights to bear on key business challenges and opportunities
Mature and expand the performance-minded culture across all Brand + Marketing
+ Help drive culture of individual and collective accountability, supported by common KPIs and access to dashboards provided by CX Insights/Analytics team, that aligns to goals for individual brand/loyalty/continent teams and overall Marketing framework
+ Partner with Agencies, CX Analytics and Data Science teams to ensure KPI frameworks and associated dashboards enable measurement against current business baseline and growth opportunities
+ Build a team culture that embraces innovation and rewards risk taking and test/learn cycles
+ Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
+ Leading Through Vision and Values – Keeps the organization’s vision and values at the forefront of decision making and action.
+ Managing Change – Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
+ Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
+ Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
+ Strategy Development – Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
+ Building a Successful Team -Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
+ Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
+ Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
+ Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
+ Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
+ Strategic Partnerships – Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective cou