Eye Care Channel Lead

at Meta in Boise, Idaho, United States

Job Description


The ‘Eye Care Channel Lead, Health Tech’ drives go-to-market strategy, planning and in-market execution of prescription products. In partnership with product teams, marketing, health tech, insurance and others, the individual manages definition, testing, and creation of initiatives to support broad access to prescription products for various customer groups. The successful candidate will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2B and B2C contexts. Core to the role will be supporting a go-to-market strategy creation and execution for prescription wearables technology across multiple channels.

Required Skills:

Eye Care Channel Lead Responsibilities:

1. Manage Eye Care Category data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels

2. Define requirements of the prescription offering across all the components of the offering (lenses, software, etc.) to maximize channel adoption

3. Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance

4. Uncover wearer and channel needs, and establish an approach for wearer and prescriber segmentation and targeting

5. Create value proposition(s) across wearer and prescriber segments and across vision and eye health use cases

6. Anticipate and solve for wearer and prescriber experience pain points and delighters

7. Lead cross-functional teams and collaborate closely with stakeholders across the organization in order to embed prescription optical requirements in the broader go-to-market strategy

8. Serve as the subject matter expert on prescription wearer and channel needs and mindsets

Minimum Qualifications:

Minimum Qualifications:

9. Bachelor’s degree in business, marketing, economics, engineering or other quantitative field

10. 7+ years of experience in vision correction and/or eye health fields, especially in commercial, product or marketing related functions

11. Experience generating actionable consumer and business insights

12. Experience leading implementation of complex product or service offerings

13. Experience leading cross-functional teams, collaborating and influencing across organization

14. Experienced self-starter who can both lead strategic thinking and roll up sleeves to drive operational implementation

15. Quantitative aptitude and problem-solving skills

16. Experience working with technical partners to translate between technical and consumer languages

Preferred Qualifications:

Preferred Qualifications:

17. Advanced degree, such as MBA, strongly preferred

18. Brand management, product management, marketing or category management experience preferred

19. Experience collaborating with external vendors and partners

Public Compensation:

$153,000/year to $214,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta’s Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law

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Job Posting: JC232602831

Posted On: Jan 20, 2023

Updated On: Mar 08, 2023

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