Senior Vertical Marketing Program Manager - 3296-3708

at Cradlepoint, Inc. in Boise, Idaho, United States

Job Description


This is a Remote Opportunity in the US

Cradlepoint - a part of Ericsson - was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision toConnect Beyond the limits of wired networks. We help customers - big and small, across industries and around the world - utilize LTE and 5G cellular technology to connect people, places, and things, anywhere.We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started. If you're hungry to be part of something big, come join us.

How Will You Contribute to the Company?

The Senior Vertical Marketing Program Manager with enterprise experience will conceptualize, execute, and continually innovate vertically oriented and account-based programs and campaign tactics in partnership with the global demand center, digital, field, content, and importantly, sales teams. This role reports to the Director of Demand Marketing. The ideal candidate will thrive at the intersection of creativity, scalable content strategy, audience activation, vertical program deployment, and data analytics with proven success delivering successful pipeline from key accounts in target industries.

Using your core analytical skills and MarTech knowledge, you'll leverage data-driven insights, and customer intelligence from multiple sources to optimize targeting to personalize integrated marketing campaigns across multiple channels.

This is a unique opportunity to play a highly visible role in an exciting, industry-leading technology innovator as a part of our world-class Marketing Organization that is focused on delivering new business relationships and deeper buying group engagement.

What Will You Do?
  • Drive vertical growth strategy in partnership with solution and market insights teams
  • Leverage data analytics, creativity, and innovation to create, monitor and execute high-performance vertical integrated campaigns for a set of strategic ideal enterprise targets in strategic industries
  • Engage cross-functional teams--content, creative, product marketing, demand center, events marketing, sales, marketing, and sales ops teams--to execute successful vertical-focused programs and extend impact of existing campaigns
  • Provide expertise to identify and engage buyers in account targets through messaging, creative, and content that influences the customer journey
  • Deliver insightful reporting and analytics that supports marketing program impact to revenue; define and track KPIs to optimize marketing and sales go-to-market tactics, assist with dashboards, and deliver insights analysis
  • Leverage data to provide recommendations and guidance to improve accurate targeting of the right prospects based on analytics and research
  • Ideate and execute multi-touch customer journeys (ICPs, Personas) that include executive engagement, advertising, thought leadership, direct mail, corporate/virtual events, and digital experiences that engage prospects to develop opportunities and create new customer relationships
  • Obtain and/or analyze market research to inform content creation, persona/ICP content mapping, and competitive analysis in strategic commercial and public sector verticals
  • Ensure that brand messaging, tone, and creative are applied through content created by yourself, other copywriters, and our designers

Minimum Qualifications:
  • Bachelor's degree in business, marketing, communications, or related field
  • Five (5+) years of B2B marketing experience, namely account-based, demand gen, and/or vertical marketing program
  • Proven experience acquiring new enterprise business via modern marketing principles, deep audience understanding, campaign strategy, and an optimized mix of channels that appeal to buying group preferences and declared intent signals
  • Hands-on experience in Salesforce CRM and Marketo marketing automation systems
  • Experience leveraging customer and data analytics that deliver insights to guide marketing plans and to accurately target successful engagement of prospects
  • Excellent communicator and team builder; knows how to build organizational support and credibility across multiple functions within the company
  • Exceptional project management and strong presentation skills, both in person and virtually
  • Ability to gather data/insights from multiple internal and external sources to understand impact across accounts and opportunities
  • Working knowledge of the marketing technology landscape of B2B and account-targeted platforms and tools
  • A mission-driven individual with a belief in and commitment to the success of the company
  • Entrepreneurial drive and work ethic; A self-starter with a strong predisposition for action and solving problems
  • Strong team player and ability to collaborate with and influence peers, senior leaders, and sales teams
  • A good listener and strategist; comfortable receiving input from others to formulate a sound, well-organized plan
  • Must have the proven ability to successfully and simultaneously manage multiple projects, priorities, and engagements
  • Ability to thrive in a fast-paced, start-up environment, working independently with minimal direction
  • Strategic, critical but creative thinker, strong business sense, detail-oriented, and excellent data analysis skills
  • Ability to lead, create, and work within cross-functional team environments
  • Up to 20% travel as required to attend biannual meetings at Boise, ID Headquarters and ABX-centered events
Bonus Points:
  • Experience with demand and ABX platforms and tools (Example: Demandbase, Sendoso, Bizible, Drift, Pathfactory, TechTarget)
  • Industry experience, preferably in B2B, SaaS, IT, cellular networking, telecommunications, public sector or enterprise
  • Integrated demand-generation marketing experience, ideally in high-touch account-based marketing targeting senior decision makers

Note: Did you know that women and other marginalized groups often hold back on applying to jobs if they don't meet 100% of all listed requirements? We don't want you to hold back! If you don't check every single box above but still feel like you could successfully do the work, we encourage you to apply! We'd love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation. Our culture is based on a set of shared values designed to unite and enable our community to thrive.

At Cradlepoint, we are hungry & humble. Our values drive everything we do.
  • Respect: we seek to understand, value all perspectives and celebrate our differences.
  • Integrity: we take ownership and accountability and do the right thing - even when it's hard.
  • Perseverance: we accept and embrace change and have a passion to win.
  • Professionalism: we build trust by delivering on our promises and working collaboratively to hold each other accountable.
Our focus areas define how we work:
  • Cooperation & Collaboration: we are one team.
  • Courageous, Fact-based Decisions: be a curious learner and ask questions.
  • Execute with Speed: empower employees and guide.
  • Speak-up environment: dare to disagree.
  • Empathy & Humanness: care for each other and support work life balance.
We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.

Compensation and Benefits at Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Pay:

The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.

  • $98,700 - $186,300
Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by Cradlepoint's Senior Leadership team. Certain eligibility and pro-ration rules apply.

Your Health:

Cradlepoint offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Cradlepoint also offers subsidized dental and vision coverage.

Your Financial Security:

We invest in both your short and long-term financial wellbeing. Cradlepoint's 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.

Your Time:

Your work-life balance is important to us. Cradlepoint provides generous paid time off, including: 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays). Please note that an employee's FTO balance and floating holidays may be prorated in the first year, based on start date. Cradlepoint also offers paid maternity-leave benefits and six weeks 100% paid family leave for all employees.

Additional Benefits:

Cradlepoint offers other company-paid benefits such as a comprehensive Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, Talkspace mobile therapy, and volunteer paid time off.



Cradlepoint's Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.
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Job Posting: 2082190

Posted On: Sep 19, 2023

Updated On: Sep 20, 2023

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