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Dir- Marketing & Operations

at Marriott in Boise, Idaho, United States

Job Description

Additional Information Director of Marketing and Operations, The Ritz-Carlton Leadership Center

Job Number 24067431

Job Category Human Resources

Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States

Schedule Full-Time

Located Remotely? Y

Relocation? N

Position Type Management

JOB SUMMARY

The Ritz-Carlton Leadership Center is a for-profit, external facing advisory organization that specializes in delivering organizational culture transformations, leadership development, and service culture development. The Director of Marketing and Operations for The Ritz-Carlton Leadership Center (TRCLC) will be the principal driver behind the Leadership Center’s global marketing efforts, its strategic online and social marketing, as well as its creative and breakthrough messaging for clients. This role will drive awareness, consideration and preference across the Fortune 500 landscape for the differentiated LC offerings. The Director will lead the creation of a unified marketing vision and strategy that addresses both short and long-term business needs across all customer touch points, including identification and enhancement of all physical and digital marketing efforts. The Director will drive marketing operational efficiency and effectiveness – partnering with cross-functional groups to instill best practices that enable us to operate as a cohesive, integrated team.

TRCLC needs holistic and creative marketing skills that fully express the power of The Ritz-Carlton experience. Distinctive capabilities and extensive experience in driving a customer-centric digital marketing culture is paramount to this role to ensure that strategies, processes, communications and measurements are designed to complement a premium sales and marketing approach. The Director of Marketing and Operations is responsible for creating a competitive advantage via world-class digital tools, quantitative data analysis and modeling, and deep actionable insights that inform the overall direct sales and marketing strategy. This role is ideally suited for a marketing leader with luxury experience, fluent in both creative and qualitative marketing landscape in an ever evolving digital marketing landscape.

This position has demonstrated experience that shows a connection between marketing programs and growth strategy, sales, innovation, and digital disruption. This leader can (1) model how to develop and analyzed big ideas, (2) execute ideas in demanding, complex situations, and (3) achieve strong results with illustrated significant financial success. This role is a fully remote position with travel as part of the position. This Leader reports to the Global Vice-President of The Leadership Center.

EXPECTED CONTRIBUTIONS

Responsibilities for the Director of Marketing and Operations will include the following, but is not limited to:

Execute Data-Driven, Omni-Channel Marketing Campaigns to Drive Demand Gen

- Increase volume of qualified inbound leads & subsequent conversion rates to drive impact on overall bottom line.

- Implement a unified, innovative marketing vision as the basis for developing strategic, integrated, strategic marketing plans to promote all offerings of TRCLC.

- Grow presence via building strong traditional marketing channels as well as through digital, social media, and e-commerce platforms.

- Lead customer acquisition marketing and ensure customer acquisition is converted at the highest rate possible, specifically across the F500 landscape.

- Implement strong organizational marketing capabilities around data, tracking, and analysis to deepen consumer engagement.

- Manage the annual marketing budget, making smart, effective, and efficient investments that deliver a highly attractive ROI.

- Create an innovative marketing agenda for TRCLC, ensuring leadership has full exposure to market data and customer insights to make appropriate decisions.

Manage the RCLC Brand Voice through brand-aligned social media, thought leadership curation and website innovation and marketing.

- Evolve the RCLC Brand Voice through strategic messaging (website, social media, client co-marketing opportunities) and thought leadership opportunities (podcasts, brand-aligned placements, and contributor opportunities)

- Craft ongoing, data-driven account and offering-based marketing campaigns including campaign brief production, activation, launch, and ROMI.

- Ensure optimal UX and SEO measures are in place and updated in real-time for maximum engagement across the RCLC website and relevant advertising outlets (LinkedIn, Google AdWords)

Oversee Courses Service Line through Innovative Onsite & Virtual Programming

- Manage Leadership Center Business Operations Manager to drive successful course programming, demand gen, revenue metrics and course experiences.

- Launch new programming outside of existing course experience through Webinars (mini modules), Onsite programs, new course content.

- Capture enrollments and additional revenue sourced through these new course offerings.

- Evolve the onsite and virtual course experience through elevated attendee customer journey mapping and course execution to drive improved engagement (improved survey scores) and opportunities for follow-on work (measurable revenue)

- Foster effective lead nurturing strategies to optimize chances for revenue opportunities and continue relationship building with a lead origination from course attendees.

- Develop account and offering-based demand gen efforts to drive industry-heavy targets (Healthcare, Finance, Real Estate) towards our course curriculum.

- Supports the development and execution of client-specific course program opportunities to capture additional revenue through strategic collaborations.

Build an innovative operations model that allows the RCLC to maximize technology and internal processes to maximize business performance across disciplines.

- Manage the overall hygiene and health of Salesforce spanning daily Compliance audits, data maintenance, updates and integrations required for optimal performance and output.

- Partner with Sales to ensure lead nurturing compliance, including lead response time, brand compliant messaging, and all relevant Salesforce updates to be executed.

- Together with the Business Operations Manager, oversee the production and own the delivery of monthly RCLC Business Reviews to VP, ensuring quality of data and accuracy of information always represented within

- Fuel the development of new ideas that will align with the innovation that is at the heart of The Ritz-Carlton

- Create and own all marketing assets including collateral, surveys, promotions, and communications.

- Ensure Marketing & Operations SOPs are strategically designed, actioned, and updated regularly against evolving business needs.

Serve as a trusted advisor on the team, with demonstrated business acumen to help counsel and guide others on the team in order to drive success across the business for collaboration

- Be an active gatekeeper of The Ritz-Carlton Leadership Center, ensuring each critical client segment is committed to the RCLC as its main choice for customer experience optimizations and organizational transformations by implementing impactful marketing programs.

- Coordinate all activities for conferences, speaking engagements for marketing, and any media engagements.

- Serve as a brand ambassador at all events, in-person and digitally, including industry conferences, RCLC Courses & programs, and any time while on property.

- Serve as a Speaker & Facilitator for Client engagements as needed but no more than 4x a quarter.

- Maintain current Extern

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Job Posting: JC258624710

Posted On: Apr 20, 2024

Updated On: May 20, 2024

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