Director, Product and Technical Marketing

at Cloud Software Group, Inc. in Boise, Idaho, United States

Job Description

Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.
We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.
Are you one of us? We're looking for a Director of Product and Technical Marketing who can help lead a fabulous team of product and technical marketers to elevate our story higher and wider within our enterprise accounts. This role will bridge the gap between product management, engineering, sales, and marketing to ensure our solutions are clearly differentiated and resonate with technical and business decision-makers alike.
The ideal candidate is equal parts strategist, technologist, and storyteller, capable of translating complex product features into compelling value propositions and leading a team that drives account and market impact.

Job Description/Responsibilities:
Develop and own the overall product marketing strategy aligned with company goals and product roadmap.
Anticipate and lead the product related needs of sales with technical decision maker and practitioner level messaging, proof points, objection handling and other relevant collateral aligned to Citrix's use cases.
Craft compelling messaging and positioning that differentiates our products in the market.
Lead product launches in collaboration with product management, sales, and demand generation teams.
Orchestrate, create, and oversee high-quality product and technical content including solution briefs, technical blogs, product datasheets, videos, and presentations.
Be the internal expert on market trends, customer needs, buyer personas, and the competitive landscape.
Orchestrate product capabilities into market-facing narratives in partnership with product management.
Accountable for alignment and communication of the quarterly product marketing plan with product management.
Collaborate with the executive team to represent the company at industry events, analyst briefings, and public forums.
Gather and synthesize feedback from customers, sales, partners, and analysts to shape product messaging and asset needs.
Adept at translating product capabilities to business outcomes.
Lead and grow a team of product and technical marketers, fostering a high-performance and collaborative culture.
Manage project timelines, resource allocation, and performance metrics for the team.

Required Experience/Skills:
12+ years of experience in product, solution, or technical marketing roles in B2B technology companies. Other disciplines in marketing than these roles will not be considered.
4+ years of leadership experience managing teams of 5 or more people, leading cross-functional initiatives.
Proven track record of successfully launching and marketing enterprise software, SaaS, or technology products.
Strong technical background with the ability to understand complex products and communicate them effectively to diverse audiences.
Leadership experience in building and executing product marketing strategies, sales enablement programs, and technical content plans.
Excellent communication and storytelling skills, both written and verbal, with the ability to create clear, concise, and engaging content.
Exceptional cross-functional collaboration skills across disciplines.
Solid understanding of marketing principles and best practices.
Demonstrated experience in developing impactful marketing plans, strategies and programs, with proactive alignment and communication of marketing plans into product management.
Solid business rigor skills of program development, management, analysis and reporting.
Solid knowledge of key business drivers and the process for technology decision making.
Bachelor's degree in Marketing,... For full info follow application link.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.