Digital Marketing Specialist

at Horus Vision in Meridian, Idaho, United States

Job Description

Location: Meridian, ID

HORUS

TARGETING INNOVATION

Become the driving force behind digital growth at Horus Vision, where innovation meets the outdoors. As the leading force in sports optics, we're seeking a results-oriented Digital Marketing Specialist to take ownership of our online strategy. You'll be instrumental in developing, executing and refining campaigns that resonate with our passionate user base, showcasing the powerful experiences our apps and products deliver. From campaign planning to advertising budget management and performance analysis, you'll play a critical role in amplifying the impact of the Horus Vision brand. If you're ready to grow your career and build a strong digital footprint for a company that's redefining precision, Horus Vision is your next adventure.

Purpose:

As the Digital Marketing Specialist, you'll take the lead of our digital strategy, leveraging data-driven insights and cutting-edge techniques to elevate our brand and drive significant growth. You'll play a pivotal role in shaping our online narrative, engaging our audience, and optimizing our digital channels for maximum impact across digital platforms. This is an opportunity to take ownership, drive innovation, and make a tangible impact in a fast-paced, forward-thinking environment.

Essential Duties:

• Strategic Digital Marketing: Working with the Horus Marketing Manager, assist with developing and executing comprehensive digital marketing strategies and campaigns across social media, email, SEO, and paid advertising to achieve key business objectives.
• Data-Driven Optimization: Analyze digital performance metrics (Google Analytics, etc.) to identify trends, optimize campaigns, and maximize ROI.
• Content Creation & Engagement: Create compelling, SEO-optimized content (text, graphics, video) that resonates with our target audience and drives engagement.
• Brand Advocacy: Represent Horus Vision across all digital channels, ensuring a consistent brand voice and exceptional customer interaction.
• Channel Expansion & Innovation: Research and implement new digital channels and strategies to expand our reach and engage with new audiences.
• Paid Advertising Management: Design, implement, and optimize paid advertising campaigns across various platforms to drive conversions and achieve ROAS goals while effectively managing campaign budgets.
• Email Marketing Mastery: Develop and execute targeted email campaigns to nurture leads, drive sales, and build customer loyalty.
• Influencer & Partnership Collaboration: Identify and cultivate strategic partnerships with influencers and other brands to expand our reach and enhance brand credibility.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of proven experience in digital marketing, with a focus on social media, paid advertising, budget management and email marketing.
• Demonstrated expertise in Google Analytics, Google Ads, and email marketing platforms (Mailchimp, Klaviyo, etc.).
• Strong analytical skills and a data-driven approach to decision-making.
• Proficiency in graphic design tools for creating engaging visual content.
• Excellent communication, presentation, and interpersonal skills.
• Ability to travel up to 25% as needed.

Preferred Qualifications:

• Google Skillshop certifications.
• Experience in the outdoor industry or shooting sports.
• Photography or videography skills.
• Customer service experience.

Benefits

At Horus Vision, we recognize that our employees are our most valuable asset. To demonstrate this commitment, we provide a robust suite of benefits that goes beyond the standard offerings. Our compensation and benefits packages are carefully crafted ensuring that our team members feel secure, supported, and empowered to thrive. From comprehensive health coverage to generous time off and opportunities for career development, we prioritize the holistic well-being of our employees.

• Comprehensive medical, dental, and vision plans
• 100% of the employee portion of benefits and 50% for dependents. Including medical, dental, vision, short & long term disability, supplemental accident , and life insurance for $20,000
• Health Savings Account (HSA) eligible insurance plan with employer HSA contribution of $1,200 annually for individuals and $2,400 for families.
• 401K with employer matching
• Dependent Care and Healthcare Flexible Spending Accounts (FSA)
• Employee Assistance Program
• 4 day work week
• Paid time off and sick leave that increases annually through 5 years of employment
• On site fitness center
• Employee product pricing
• Extra day off for major holiday weekends

Job is open until filled

Note: All job offers are contingent on passing pre-employment requirements, including a drug screen and criminal background check. Due to the nature of our business, applicants must also be a "US Person" as defined by the International Traffic in Arms Regulations (ITAR).

Our Company is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, sex, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.