AI Copywriter & Editor

at GoTo in Boise, Idaho, United States

Job Description

Where you’ll work:

Remote (US)

Marketing at GoTo

At GoTo, our Marketing team shapes the company’s presence, voice, and vision-both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Note: This is a 6-month contract position, with the possibility to extend based on team needs and performance.

Your Day to Day

As a n AI Copywriter & Editor , you would be working on

+ Writing and executing brand- and product-level copy across channels , including short-form ad copy (digital display, video, audio, social, emails) and occasional longer-form content(web copy, blogs, eBooks, infographics)using AI tools to produce high-quality work at scale and speed

+ Prompting, generating, and rigorously editing AI-assisted drafts to meetGoTo’srigorous creative and brand standards while distinguishing truly excellent writing from AI slop and elevating output accordingly

+ Applying sharp editorial judgment to ensure every piece of copy is not only well-written, but strategically sound and creativelyappropriate forits channel, audience, and campaign objective

+ Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound.You’llthinkboth visually and verbally from high-level concept through execution

+ Evolving and stewarding our brand voice , bringing compelling brandand productstories to life acrosschannelswhile ensuring consistency with brand messaging, positioning, and tone guidelines

+ Collaborating and presenting ideas across teams , confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization

What We’re Looking For

As a n AI Copywriter & Editor , your background will look like

+ 2-4 years of experience in a copywriting or similarcreativerole within a fast-paced marketing, brand, or agencyenvironment

+ Demonstrated fluency with AI writing tools (e.g., Claude, ChatGPT, Gemini, or similar), which means not just dabbling, but integrating them into day-to-day creative workflows

+ A strong editorial eye : the ability to critically assess AI-generated output,identifywhere it falls short, and edit it confidently to a professional standard

+ Proven ability to write across multiple mediums , including social, digital display, video, audio, and longer-form content

+ Experience developing and presenting creative ideas to internal stakeholders and/or external partners

+ A strong portfolio demonstrating strategic campaign-level thinking and results , including the ability to apply performance insights or metrics to improve creative work

+ Highly self-motivated with excellent written and verbal communication skills , able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work

What We Offer

At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here’s what you can expect as part of our team:

+ Comprehensive health benefits

+ Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days

+ Tuition reimbursement and access to instructor-led and on-demand learning and development programs

+ The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching

+ Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn’t just something we talk about – it’s part of how we work every day.

Specific benefits and offerings may vary by country in line with local regulations and market practices.

At GoTo, you’ll find the flexibility, resources, and support you need to thrive-at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. (https://www.goto.com/company/corporate-responsibility)

Annual Base Salary Range: $65,000.00 – $87,000.00

The above shows our ranges from minimum to maximum and is displayed in the full-time equivalent amount. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.

At GoTo, we’re shaping the future of work-driven by curiosity, innovative thinking, and a passion for solving real challenges. As the leader in cloud communications and IT, our solutions are built for what’s next and guided by a relentless focus on customers. Our culture thrives on diverse perspectives, ownership, and a growth mindset that fuels continuous learning and adaptation. Here, collaboration and authenticity spark new ideas and drive real action-so your impact is seen, felt, and valued. Join GoTo to build what’s next and accelerate your journey alongside teammates who turn possibility into reality.

GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.