Credential(s) Offered
Industry certification, Measurable Skill Gain Leading to a Credential, Measurable Skill Gain Leading to Employment
Method of Delivery
Hybrid or blended
When offered
Daytime Hours, Evening Hours, Weekends
Instructional Program (CIP)
Description
Program Overview
This Master Business Career Builder Certification is built to support Idaho’s modern workforce—whether students are launching a business in wellness, trades, creative services, or any high-demand field. It’s more than a class. It's a guided brand-building and business-launch experience led by a team of professionals who specialize in workforce-ready solutions. Students receive hands-on support as they register their business, define their service model, and work directly with our design and strategy team to develop a custom-branded website, complete with booking capabilities.
The program is self-paced, allowing students to move through each phase on a timeline that fits their goals while still receiving expert support and accountability. With milestone-based coaching and a structured curriculum, each student graduates with a fully functional business identity—ready to operate, earn, and grow.
Students receive hands-on support as they register their business, define their service model, and work directly with our design and strategy team to develop a custom-branded website, complete with booking capabilities. With milestone-based coaching and a structured curriculum, each student graduates with a fully functional business identity—ready to operate, earn, and grow. Through structured coaching and project-based assignments, students launch their brand and walk away with tools to support career longevity.
Learning Objectives
– Learn how to legally structure and register a business
– Understand client-facing brand building and messaging
– Build a mobile-friendly website with booking integration
– Apply digital marketing strategies using real platforms
– Develop client conversion, pricing, and retention tools
– Complete a live business launch with post-launch support
Curriculum Breakdown
Step 1 – Business Foundations
Students begin with the essentials of legally forming and setting up their business. They select a business name and service model, complete legal registration (such as LLC or Sole Proprietor filings), and apply for their EIN. Students are guided through setting up a business bank account, obtaining insurance, creating a vendor profile if needed, and activating a business email address and web domain. The step concludes with a personalized milestone roadmap and instructor orientation.
Step 2 – Brand Identity Development
Students create a brand identity that aligns with their professional goals and speaks to a clear audience. This includes developing a brand voice, mission statement, and values, along with visual assets like color palettes, logos, and styling elements. Students define their target customer using an ideal client avatar and build messaging frameworks for communication. One-on-one branding sessions help refine their materials with expert feedback.
Step 3 – Website Design & Buildout
Students collaborate with a design advisor or use guided modules to create a mobile-responsive, user-friendly website. Each site includes 5–7 functional pages (Home, About, Services, Gallery, Booking, Contact). Students are taught best practices for layout, call-to-action flow, and basic SEO for visibility. A booking system is integrated into the site with training on how to manage and maintain it. This phase ends with a content upload session and a guided walkthrough to finalize the site.
Step 4 – Marketing & Digital Presence
This phase introduces students to online visibility strategies. They set up or optimize their Google Business Profile and launch business accounts on platforms like Instagram and TikTok. The training includes a 90-day content calendar and branded post templates. Students learn how to engage their audience, use social proof through client feedback, and build a basic visibility strategy to generate awareness and attract new leads.
Step 5 – Coaching & Client Growth Strategy
Hands-on coaching supports students in building a strong client pipeline. Topics include service pricing and packaging strategy, client conversion techniques, and consultation scripting. They learn referral systems and client retention models tailored to the service industry. Students meet weekly or biweekly for coaching and can join optional Q&A sessions to gain peer feedback and support.
Step 6 – Brand Launch & Ongoing Success
In the final step, students prepare to launch their businesses. They complete a brand presentation and portfolio review, implement a launch checklist, and participate in a guided activation session. Students develop case studies or sample client plans to support post-launch marketing.
Business domain, professional email, and one year of free website hosting included with your custom business setup
Materials & Equipment Needed
– Laptop or tablet with Wi-Fi access
Details
Program Length (Weeks)
22
Hours
88
Entrance Requirements
None
School
Certification Training Academy, LLC (DBA: Esthetics Academy)
WIOA Approved Program
Yes
Training Location(s)
2412 N Government Way , COEUR D ALENE, Idaho
Local WIB
40 - REG-1 WIB 1-5
Name of Credential
Master Business Career Builder
Type of financial aid offered or have access to
We offer flexible gap payment plans to help approved students finance any remaining tuition balance and stay on track toward certification.
Refund Policy
Is the proposed curriculum currently certified by an accrediting agency or similar national standardization program?
No
Is this proposed curriculum considered a nontraditional program of training services for women?
No
Is this proposed curriculum considered a nontraditional program of training services for men?
No
Cost Items
In-State Tuition
$13,000.00
Other Fees
$300.00 Hosting & Domain Fees
Out-of-State/District Tuition
$13,000.00
Registration Fee
$200.00
Total In-State Program Cost
$13,500.00
Total Out-of-State Program Cost
$13,500.00
